Yes, FirstCry is an Indian company. It is among the largest online and offline baby and kids products retailers in India. The company was established with a vision of convenience in parenting through an array of products under the same roof.
Parents love FirstCry in India as it offers quality products at competitive prices, and has established trust among the shopping parents. It has grown over the years and it is not only an online platform but has led open stores all over the country.
Now, FirstCry is a popular brand name among parents seeking baby’s clothes, toys, and diapers among other products.
Here is a quick look at the company’s details:
| Detail | Info |
| Founded | 2010 |
| Founder | Supam Maheshwari and Amitava Saha |
| Headquarters | Pune, Maharashtra, India |
| CEO | Supam Maheshwari |
| Sector | Retail (Baby and Kids Products) |
Company History
FirstCry was founded by Supam Maheshwari and Amitava Saha in 2010 in Pune, Maharashtra. Founders initiated the idea because they struggled to get quality baby products in India. They started FirstCry as an online store which delivered baby and kids products to customers in the country.
As the demand went up, FirstCry diversified its product line and established offline franchise stores. Eventually, it collaborated with top brands to expand its inventory and provide parents with thousands of products.
Current Status
FirstCry is presently a market leader in the baby care retail business. It operates over 400 stores in India and maintains a good online presence. One of the product categories of the company contains the clothing, toys, feeding essentials, baby gear as well as diapers.
It also runs parenting communities and guides to help parents make better buying decisions. SoftBank and other investors have contributed to the development of FirstCry by providing them with investment funds to become a faster-growing company. The brand has established a name of quality, convenience, and variety.
Future Outlook
FirstCry will go more into small towns and cities in India. It will also seek to provide more products and faster delivery speed. Technology is another aspect that makes shopping convenient to the parents by the company.
It has a good future with the population of India rising and the need to purchase good quality baby products that are increasing. Its goal is to remain the go-to destination for parents in India. FirstCry builds trust by offering quality products and great service every day.