Yes, Portronics is an Indian company. It is an Indian consumer electronics company headquartered in New Delhi, India. The company offers a diverse range of products, including Bluetooth speakers, smartwatches, earphones, headphones, power banks, wireless chargers, USB hubs, wireless mouse, keyboards, projectors, laptop stands and portable air inflators. Portronics positions itself as a brand focused on delivering stylish and quality technology products at affordable rates.
Portronics has sold more than 10 million products and launched over 1600 products since its inception just over a decade ago. The company has established itself as a leading brand in India’s portable electronics market. Portronics won the ‘Best Portable Speaker Brand’ award at the 2023 Digital Terminal Awards and was adjudged the ‘Most Trusted Brand’ by Economic Times in 2023.
| Details | Info |
| Founded | 2010 |
| Founder | Preeti Gadok and Jasmeet Singh |
| Headquarters | New Delhi, India |
| CEO | Jasmeet Singh |
| Sector | Consumer electronics |
Company History
Portronics was founded in the year 2010 by Preeti Gadok and Jasmeet Singh. The company commenced operations by introducing portable Bluetooth speakers in India. Thereafter, Portronics launched other products like audio devices, computer accessories and power banks. The products quickly gained traction among the consumers, thereby positioning Portronics as a pioneer in portable electronics in India.
By the year 2020, Portronics had launched over 1600 products, including Bluetooth speakers, headphones, earphones, smartwatches, USB hubs, car accessories, laptop stands and wellness devices. The company also entered into partnerships with over 1000 corporate entities for branding and gifting purposes. By 2020, within a decade of its founding, Portronics had achieved 10 million unit sales. This figure swelled to more than 50 million by 2022.
Current Status
Portronics has a network of over 200 kiosks and partner stores across India. The company’s products are also available on various e-commerce platforms like Flipkart, Amazon, Reliance Digital, Croma, Myntra, Vijay Sales and D-Mart.
Recent product launches by the brand include Conch Kappa earphones, Beem 520 and 540 Smart LED projectors and ChargeMate Trio. Portronics continues to maintain a dominant position in the Indian portable electronics market, despite competition from other brands. Hallmarks of its products are sleek functionality, stylish aesthetics, ergonomic design and high-quality components.
Future Outlook
Portronics plans to diversify its portfolio to include more innovative products, such as compact and high-performance audio devices, IoT-enabled speakers, projectors and chargers, and unique niche products like ear-cleaning tools. The company is likely to increase its local manufacturing capabilities and reduce reliance on imported components.
Portronics is likely to invest in integrating AI-driven features with its products. Moreover, the company is also likely to adopt sustainable practices like eco-friendly materials and energy-efficient designs.