No, Oppo is not an Indian company but a Chinese manufacturer of consumers electronic products with a global presence. It is headquartered in Shenzhen, Guangdong, China. The company is a subsidiary of BBK Electronics, a Chinese multinational conglomerate which owns several smartphone brands. Oppo is one of the largest smartphone manufacturers in the world.
Oppo is mainly known for its wide range of smartphones. The company launched its first mobile phone model in the year 2008. Apart from smartphones, the company’s product portfolio include wearables like smartwatches, audio devices like wireless earbuds, and accessories like power banks and chargers.
| Detail | Info |
| Founded | 2004 |
| Founder | Tony Chen, Duan Yongping, Jin Lequin |
| Headquarters | Shenzhen, Guangdong, China |
| CEO | Tony Chen |
| Sector | Consumer electronics |
Company History
Oppo, founded in the year 2004, started operations as a manufacturer of consumer electronic products like LCDs, MP3 players, and DVD players. The company entered the mobile phone market in the year 2008, followed by the launch of its first smartphone, Oppo Find, in the year 2011. By June 2016, Oppo had become the largest smartphone manufacturer in China with more than 200,000 retail outlets, eclipsing both Huawei and Xiaomi.
Oppo discontinued its disc player business in the year 2018. In the year 2019, Oppo became the fifth largest smartphone manufacturer in the world, in terms of market share. The company also expanded into global markets like Europe and Southeast Asia in the same year.
Current Status
Oppo holds around 9% share in the global smartphone market with 600 million active users across over 60 markets. The company has a strong presence in China, India, Europe and Southeast Asia. It also operates research and development centres in multiple countries worldwide, including India, Japan, and China.
In the year 2023, Oppo shipped over 140 million smartphones globally. The company has entered the foldable phone segment with multiple models like Find N Series. Many devices of Oppo support advanced 5G network. On the branding front, Oppo continues to expand with many big-ticket sponsorships like Wimbledon, UEFA Champions League and Indian Cricket Team.
Future Outlook
Oppo is seeking to bolster its capabilities in cutting-edge technologies like foldable smartphones, artificial intelligence, fast charging technologies and more, and is increasing its investments in these areas. The company is also likely to focus on affordable and mid-range devices like the Reno Series.
Oppo looks to expand in emerging markets like Latin America and Africa, while holding its market share in Europe, India, and China.