No, OnePlus is not an Indian company. It is a Chinese multinational company engaged in the manufacturing of consumer electronics which is headquartered in Shenzhen, Guangdong, China. OnePlus is a subsidiary of BBK Electronics which owns many other Chinese consumer electronics brands.
OnePlus is mainly known for its wide range of smartphones that are sold in multiple countries worldwide. Since the launch of its flagship smartphone in the year 2013, OnePlus has launched multiple models of smartphones till date. Apart from smartphones, the company also manufactures and sells wearables, tablets, and televisions.
| Detail | Info |
| Founded | 2013 |
| Founder | Pete Lau, Carl Pei |
| Headquarters | Shenzhen, Guangdong, China |
| CEO | Pete Lau |
| Sector | Consumer electronics |
Company History
OnePlus was founded on 16th December, 2013 with the stated aim of providing high-end smartphones at affordable prices. The company launched its first smartphone model, OnePlus One, on 23rd April, 2014. Distinguishing feature of OnePlus was its Cyanogen operating system. In December 2014, OnePlus One was launched in India exclusively through Amazon. Thereafter, the company announced its plans to open 25 service centres across India.
OnePlus launched OnePlus X in the year 2015, thereby marking its entry in the budget smartphone market. In the subsequent years, OnePlus averaged a new launch each year with focus on user experience, design, and performance. In the year 2018, OnePlus forayed into the wearables market with the launch of OnePlus Bullets Wireless Headphones. This was followed by the launch of the company’s first smart television in January 2019.
Current Status
OnePlus has a significant global presence. However, it is particularly prominent in India with around 29% of the smartphone market share in the country. Till date, the company has launched 27 models in OnePlus line, 18 models in Nord Line, and 8 models in Ace Line.
OnePlus has entered the foldable phone market with the launch of OnePlus Open. Furthermore, the company has launched a new flagship series with the launch of OnePlus 13 and 13R.
Future Outlook
OnePlus is expanding its local manufacturing base in India, and is looking to start smartphone exports from the country. The company is looking to explore new markets and is already assembling smartphones in Bangladesh.
The company’s upcoming smartphone models like 13T and Nord 5 are likely to be equipped with enhanced camera systems and powerful chipsets like Snapdragon8 Elite.
OnePlus has temporarily halted its expansion in the foldable phone market. However, it is expected to make a comeback in this market by 2026.