Yes, Mitashi is an Indian company. It is an Indian consumer electronics and edutainment company headquartered in Mumbai, Maharashtra, India. Mitashi is a pioneer of television video games in India and is particularly known for introducing iconic video games like Contra and Mario in the country. The company also offers educational computer games, handheld gaming consoles and kid’s products like art sets.
Mitashi also manufactures consumer electronic products like LED televisions, washing machines, air conditioners, refrigerators, home theatres and DVD players. The company has expanded to international markets, apart from its domestic operations in India. Mitashi positions itself as a premium value brand, offering quality products at affordable prices.
| Details | Info |
| Founded | 1991 |
| Founder | Rakesh Dugar and Hasmukh Gada |
| Headquarters | Mumbai, Maharashtra, India |
| CEO | Sunil Dutt Sharma |
| Sector | Video games, Consumer electronics |
Company History
Mitashi was founded as Maze Marketing in the year 1991 by Rakesh Dugar and Hasmukh Gada. The company started as a distributor of video games, game cartridges and telephone equipment. It was also the exclusive distributor of Sega video games from Japan. Maze Marketing was renamed Mitashi in the year 1998 when the company launched its own television video games like Contra and Mario, and talking educational computers.
Mitashi became popular for its television video games and soon expanded its offerings to handheld video games, kid’s cameras and art sets. In the year 2004, Mitashi entered the consumer electronics market by launching India’s first DIV-X and progressive scan DVD players. By the year 2009, Mitashi was selling its gaming products under GameIn brand and educational and musical toys under Skykidz brand.
Mitashi launched flat panel televisions in October 2010, followed by remote-controlled cars for kids in 2014, air conditioners and indoor/outdoor toys in 2015 and washing machines in 2016.
Current Status
Mitashi has a vast distribution network featuring over 6600 distributors and is present in more than 800 megastores across India. Moreover, the company’s products are present on e-commerce stores like Flipkart and Amazon. Mitashi also exports its products to international markets in Europe and the Middle East.
Mitashi is active but faces financial challenges. Currently, the company is under Corporate Insolvency Resolution Procedure. An Expression of Interest for a resolution plan was invited in the year 2021.
Future Outlook
Mitashi is seeking a viable resolution plan like debt restructuring or new ownership under CIRP. The company can continue its operations only if a viable resolution plan is approved by the Committee of Creditors and National Company Law Tribunal. Otherwise, Mitashi can face a potential liquidation.