No, Infinix is not an Indian company. It is a Chinese manufacturer of smartphones founded and owned by Transsion Holdings, a Chinese smartphone company based in Shenzhen, Guangdong, China. Infinix manufactures, markets and sells a wide range of smartphones and other products like tablets, laptops, smart televisions and accessories.
Infinix sells a diverse range of smartphones under various series like Zero Series, Note Series, Hot Series, Smart Series, S Series and GT Series. Its laptop models are grouped under Inbook Series, Zerobook Series and GT Series, while tablets are sold under XPad, XPad GT and XPad 20 Series. Infinix smartphones are known for their high-capacity batteries, fast-charging technology, large HD displays and powerful processors.
| Details | Info |
| Founded | 2013 |
| Founder | Transsion Holdings |
| Headquarters | Hong-Kong, Shenzhen |
| CEO | Benjamin Jiang |
| Sector | Consumer electronics |
Company History
Infinix was founded in April 2013 by Transsion Holdings. The purpose of establishing Infinix was offering feature-rich smartphones at affordable rates to consumers in emerging markets in Asia, Africa and the Middle East. Infinix launched its first smartphones under Hot and Zero Series and quickly gained traction in African countries like Egypt, Nigeria and Kenya. By 2015, the company had reached over 30 countries.
In the year 2016, Infinix launched Hot, S and Note Series of smartphones in India and established an assembly plant in Pakistan. By 2017, Infinix had become the third-largest smartphone brand in Egypt. The company’s sales grew by 160% in the 2018-2020 period. In the year 2020, Infinix launched its first smart television in Nigeria and also expanded to smartwatches and earbuds.
Current Status
Infinix is among the top five smartphone brands in over 20 countries, and is particularly strong in India, Nigeria and Pakistan. The company has expanded its manufacturing base to include India and Brazil. Furthermore, Infinix has its own research and development centres in France, China and South Korea.
Recent product launches by Infinix include the brand’s first foldable smartphone, Infinix Zero Flip, along with Infinix Hot 60 Pro+, Infinix Note 50 Pro+ 5G, Infinix Hot 60i 5G and Infinix Note 5G+. The company has adopted multiple technological innovations like AI-driven camera technology, Folax AI assistant, solar charging, 144 Hz displays and MediaTek Dimensity chipsets.
Future Outlook
Infinix is expected to focus on AI-enhanced cameras and 5G-enabled budget smartphones. Its upcoming smartphone launches include GT 30 5G Plus and Hot 11 Play. The company is likely to increase investments towards its R&D centres to boost technological innovations like AI personalisation, solar charging and others.
Infinix is likely to focus more on markets like India, Nigeria, Algeria and Southeast Asia where it is already a major player.