Yes, Fastrack is an Indian company. It is a fashion accessory brand, which was initially a sub-brand of Titan Watches, an Indian lifestyle brand owned by the Tata Group, before becoming an independent brand. Fastrack offers multiple kinds of accessories, including watches, shades, wallets, belts, bags and wearables. The brand is known for its focus on trendy, bold and youthful designs.
Fastrack is a major brand of the Tata Group in general and Titan Company Limited in particular. The brand operates through both retail stores and e-commerce platforms. Fastrack positions itself as a cool and trendy brand to appeal to both millennials and Gen Z. Its promotional campaigns like ‘Move On’ reflect the same.
| Details | Info |
| Founded | 1998 |
| Founder | Titan Company Limited |
| Headquarters | Bangalore, Karnataka, India |
| CEO | S. Ravi Kant |
| Sector | Fashion accessories |
Company History
Fastrack was founded in the year 1998 as a sub-brand of Titan Watches under the ownership of Titan Company Limited, which is itself a part of the Tata Group. The reason behind launching Fastrack was offering trendy and affordable watches in order to gain traction among the youth population of India. Fastrack initially offered watches only, and soon became a popular brand on the back of its stylish and accessible timepieces.
Fastrack became an independent brand under Titan Company Limited in the year 2005. As an independent brand, Fastrack proceeded to diversify beyond watches. In the year 2005, Fastrack launched its line of sunglasses. This was followed up with a number of other products, including bags, wallets and belts. By the year 2009, Fastrack had become a major fashion accessory brand in India. Fastrack opened its first exclusive retail store in the year 2009.
Fastrack entered the smart wearables market by launching Reflex Series of smartwatches and fitness bands in the year 2017.
Current Status
Fastrack holds around 35% market share in the wearable accessories segment. It contributes 30-40% to the profits of Titan Company Limited. Fastrack currently operates 158 exclusive retail stores covering 79 cities across India. The brand is also present in the e-commerce market through its own dedicated website and online stores like Flipkart, Amazon and Myntra.
Fastrack’s recent launches include smartwatches like Reflex Beat+, Revoltt, Magnus and Limitless. The brand’s smartwatches are supported by Fastrack World App.
Future Outlook
Fastrack plans to expands its network of exclusive retail stores by adding 200 more exclusive stores, particularly covering more Tier-2 and Tier-3 cities in India. The brand is also aiming to increase its penetration in the wearables market to 37%.
Fastrack’s line-up of affordable smart wearables positions it strongly to capitalise on the growing demand for tech-driven accessories in India.