No, Allen Solly is not an Indian Company. It originated as a British brand but with time, it got absorbed by an Indian retailing giant. Allen Solly has become a popular brand and name among the people in India today as a symbol of good and cheap fashion. It may have foreign origins but now it is run by an Indian company.
Its products are easily accessible in the whole country and the brand specializes in the modern fashion trends. Allen Solly gives a great quality and design that its Indian customers adore. It is believed to be a fully Indian brand because it has a dominant presence in the Indian market.
Here is a quick overview of key facts about the company:
| Detail | Info |
| Founded | 1744 |
| Founder | William Hollin & Co Ltd |
| Headquarters | Bengaluru, India |
| CEO | Ashish Dikshit |
| Sector | Retail (Apparel, Lifestyle) |
Company History
Allen Solly was started in the year 1744 in England by a firm called William Hollin & Co Ltd. It was a British firm in the course of many years. The rights to the brand in the Indian market were purchased in the 1990s by a large Indian business group called Aditya Birla Group.
Since, Aditya Birla Fashion & Retail Limited (ABFRL) has been dealing with Allen Solly. The company introduced a new and adventurous way of styling the Indian clothes, particularly workwear.
Current Status
Aditya Birla is currently under the brand Allen Solly. It has outlets in nearly all major cities of India. It is a brand that deals with men, women and kids clothing. It is most popular with smart casuals and formal products. The company enjoys great online and offline performance.
Allen Solly is preferred as an office wear by many young professionals. Aditya Birla Fashion & Retail Limited (ABFRL) has contributed to the growth of Allen Solly and made it one of the most popular clothing brands in India.
Future Outlook
Allen Solly has future plans to continue expanding in India. The label is concentrated on the design which is modern and clean materials. It also targets to expand its online presence through increased options online.
Allen Solly is all set to do more commercial innovation and customer pleasure with the help of Aditya Birla Group. Allen Solly has a good future in India as the fashion continues to change and it is changing the way it has responded.
Additionally, Allen Solly brings pride to the consumers in India.