No, Pepsodent is not an Indian Company. It is an American brand. The minty taste of the American toothpaste brand Pepsodent comes from sassafras. Pepsodent first appeared in India in 1993. The trademark is still controlled outside of the US and Canada after being acquired by Unilever in 1942. The trademark and business name for the paste came from the original formulation, which contained pepsin, a digestive agent that breaks down and digests food deposits on teeth. The dental care products under the Pepsodent brand are owned by Unilever.
| Detail | Info |
| Founded | 1915 |
| Founder | Alexander E. Newton |
| Headquarters |
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| CEO | Hein Schumacher (CEO of Unilever) |
| Sector | Oral care / Consumer goods |
Company History
In 1915, the Chicago-based Pepsodent Company introduced Pepsodent toothpaste to the American market. After the Pepsodent Company was acquired by Unilever in 1944, Pepsodent sales in the UK skyrocketed and more than doubled between 1944 and 1950. When the company outgrew its Park Royal location in 1951, it relocated to Joseph Watson & Sons, another toiletry company owned by Unilever, located on Whitehall Road in Leeds. Before the middle of the 1950s, Pepsodent was in high demand. In 2003, Church & Dwight bought the rights to the brand from Unilever in the North American market.
Current Status
These days, Pepsodent is a “value brand” that is mostly sold in bargain stores and costs about half as much as tubes of Crest or Colgate of the same size. A well-known manufacturer of dental care products, Pepsodent is present in more than 50 nations. Pepsodent has a stellar reputation thanks to its endorsement by the FDI, the largest dental association in the world. Pepsodent is a Unilever product expect in Canada and US. Toothpaste and toothbrushes are among its offerings. It uses both online and physical merchants to sell its goods all over the world.
Future Outlook
Pepsodent is accessible in over 50 nations. It is a legitimate product because of Unilever’s partnership with FDI, which enables it to receive support and endorsements from FDI as well as numerous National Dental Associations worldwide. Pepsodent sells a wide variety of dental care items, including toothbrushes, mouthwash, and toothpaste. Pepsodent has a very good marketing team that has made sure that its integrated marketing communications (TV ads, etc.) convey the confidence of foreign direct investment. This adds to the rising demand in the industry.
Being a product of Unilever, Pepsodent has an unparalleled distribution network in practically every nation where it is sold. A robust distribution network facilitates market penetration. The brand’s worldwide growth has been facilitated by Unilever, Pepsodent’s parent company, which offers both financial stability and assistance with marketing and distribution. Though slowly and steadily, it will finally expand in the toothpaste market during the next years.