No, Maybelline is not an Indian company. It was launched in America and then integrated into a large corporation of beauty in the world. Maybelline now markets its products in over 120 countries worldwide, which include India, and it is one of the most known brands of makeup worldwide. Maybelline has become one of the favorite brands of the Indian customers by offering low prices, high-quality products like mascaras, lipsticks, and foundations.
Although it is very strong in the Indian market, the brand is an international firm as it is a subsidiary organization. The style and the variety of the products attract the fashionable youthful consumers. Maybelline continues to expand its product range to meet growing beauty industry demands.
Here is a quick look at the key details about Maybelline:
| Detail | Info |
| Founded | 1915 |
| Founder | Thomas Lyle Williams |
| Headquarters | New York City, United States |
| CEO | Trisha Ayyagari (President, Global)
Amy Whang (President, US) |
| Sector | Cosmetics and Beauty Products |
Company History
Maybelline began in 1915 when Thomas Lyle Williams created a lash and brow product inspired by his sister Mabel’s beauty routine. The brand name “Maybelline” came from combining her name with “Vaseline,” one of the key ingredients in the product.
It became a household brand in the cosmetic market through the years. In 1996, Maybelline was purchased by the French beauty giant, LOr who has made it one of the largest beauty and cosmetics groups in the world.
Current Status
Nowadays, Maybelline is a brand of L’Oréal and continues to create innovative beauty products. The brand has several products such as foundations, eyeliners, mascaras, and lipsticks among others in India. It offers its products both in the chain stores, online retail, and branded stores.
Maybelline offers the concept of affordable luxury where it provides trendy stay-on budgeted cosmetics to the customers. It has high exposure of the brand in terms of advertising, influencer marketing, and social media campaigns.
Future Outlook
Maybelline plans to keep expanding in emerging markets like India. To satisfy the increasing demands of consumers, the brand is developing more responsible packaging and green products. It will proceed to release new formulas and shades that suit various skin tones.
With L’Oréal’s global reach and Maybelline’s strong appeal, the company aims to remain a top choice for makeup lovers in India and worldwide. Its ability to be innovative and inclusive will make it successful in the future.