Yes, Yippee is an Indian company. This brand is primarily known for its round noodles with customized tastes. Yippee is a sub-brand of Sunfeast, an ITC Limited food goods brand that sells pasta and instant noodles in India. In September 2010, it was introduced. Its primary competitor in India is Maggi, along with a number of other brands. In 2010, Bengaluru, India-based Sunfeast YiPPee! was established as an unfunded business. It functions as a brand of pasta and noodles. For breakfast, dinner, lunch, and snacks, Sunfeast YiPPee offers recipes and preparation instructions for a variety of noodle dishes on their website. A variety of tastes are available, including tomato, chili, classic, and more.
| Detail | Information |
| Founded | 2005 |
| Founder | ITC Limited |
| Headquarters | Kolkata, West Bengal, India |
| CEO | Sanjiv Puri (ITC Limited) |
| Sector | Food / Instant Noodles |
Company History
Both Magic Masala and Classic Masala, which featured long, non-sticky noodles, were introduced by YiPPee! in 2010. The flavors of classic Indian masala were present in Classic Masala, whereas Magic Masala included vegetables.
Tricolor Pasta was introduced by YiPPee! in 2013. Suji pasta and vegetables were combined in this healthy dish, which was the first of its kind to be introduced in India. With three distinct color options, its spaghetti shells added a playful twist to the evening snack experience.
When you genuinely care about giving individuals a one-of-a-kind experience, a certain quality comes to life. YiPPee! became a member of the 600-cr club in 2016. YiPPee! Power-up noodles were introduced this year, and each strand of noodles was infused with the power of wheat and veggies.
YiPPee! introduced a product in 2017 to meet the market’s need for additional masala in the noodle category. YiPPee! Mood Masala with 2 Masala Mix sachets was introduced as the ideal noodle to complement any person’s mood. Its ability to be tailored to a person’s mood has contributed to its current level of popularity.
Current Status
One of Yippee Noodles’ advantages are its urban distribution, which has allowed the noodles to be offered as a substitute for Maggi, the well-known Nestle brand. The market’s growth is one of Yippee Noodles’ main advantages. Because more and more individuals like noodles for breakfast or as evening snacks, the consumption of instant noodles is increasing. Additionally, consumers enjoy the immediate availability of a delicious snack because these noodles can be prepared in a matter of minutes.
Future Outlook
Yippee Noodles is a product of ITC, a company well-known for its extensive product line and broad distribution. Yippee Noodles has substantial financial resources and only needs to be present in the market to gradually increase its market share. The flavors of Sunfeast Yippee Noodles are quite varied. The majority of its noodles are spicy or sufficiently delicious to appeal to the tastes of the Indian Diaspora, and it has a clear understanding of the Indian worldview.