Yes, Vu is an Indian company. It is an Indian consumer electronics company founded in the year 2006. The company manufactures high-end televisions and visual displays like LED televisions, 4K televisions, and large-sized televisions. Vu offers televisions in multiple series, such as Premium UHD Series, Luxury Series, Corporate TVs, Iconium Series, Play Series and more.
Vu is one of the top 10 largest-selling television brands on e-commerce platforms in India. Apart from a strong presence in the Indian television market, Vu exports its products to foreign markets as well. The company imports components from South Korea, Japan, Taiwan, and China for panel manufacturing.
| Details | Info |
| Founded | 2006 |
| Founder | Devita Saraf |
| Headquarters | Mumbai, Maharashtra, India |
| CEO | Devita Saraf |
| Sector | Consumer electronics |
Company History
Vu Technologies Limited was established in year 2006 as a high-end electronics company by Devita Saraf. It started operations by manufacturing and selling flat-panel televisions. The company focused on premium televisions and displays equipped with LCD technology. Vu positioned itself as a brand offering high-end televisions at affordable prices. It also established its presence in the corporate display market with products tailored for hotels, offices, and corporate institutions.
Vu gained a significant market share in India on the back of its larger screen televisions at accessible prices. In the year 2012, Vu started exporting televisions to the United States. It also expanded its product lines to LED televisions. In the year 2014, Vu became one of the first brands to introduce 4K ultra-high-definition televisions in India.
By 2015, Vu had become a leading television brand in the Indian e-commerce space. In the year 2016, Vu introduced smart televisions pre-loaded with apps like Netflix. Vu was acquired by Zenith Computers, an Indian hardware company, in 2022. However, Vu has remained its brand identity and functions as a subsidiary.
Current Status
Vu operates in the online space exclusively through Flipkart. The company also has 20 branded physical stores in major Indian cities. Vu is present in 60 foreign markets and is seeking to expand to Middle East. The company has recently launched multiple models of smart televisions like Vu Glo QLED TV (Dolby Edition), Vu Cinema TV, Vu Vibe QLED TV and more.
Vu televisions integrate advanced features like 4K QLED display, Dolby Atmos, Dolby Vision, webOS, video conferencing support, Wi-Fi, Bluetooth, voice commands and more.
Future Outlook
Vu seeks to expand its offline retail network in India, particularly to tier-2 and tier-3 cities across the country. Furthermore, the company wants to expand its global reach in the coming years, with a focus on emerging markets. Vu is expected to increase investments in AI-driven features to compete with major brands like Samsung and LG.