Yes, Sparx is an Indian company. It is a footwear brand launched in the year 2004 by Relaxo Footwears Limited, a major footwear company which is the largest footwear manufacturer in India in terms of volume and second largest in terms of revenue. Sparx is among the ten sub-brands of Relaxo.
Sparx is essentially its sporty, youth-centric, and casual lifestyle brand. It offers a wide range of stylish, comfortable, and affordable footwear, including casual shoes, running shoes, slippers, sandals, and flip flops. The brand competes with global athletic footwear brands at accessible price points, and particularly targets price-conscious customers like students and young adults.
| Detail | Info |
| Founded | 2004 |
| Founder | Relaxo Footwears Limited |
| Headquarters | New Delhi, India |
| CEO | Ramesh Kumar Dua |
| Sector | Footwear |
Company History
Sparx was launched in the year 2004 as a brand under Relaxo Footwears Limited. Relaxo Footwears Limited was established in the year 1976 by Mukand Lal Dua and Ramesh Kumar Dua. Sparx was introduced as a youth-oriented brand as a part of the brand portfolio of Relaxo.
Sparx focused on budget-conscious consumers in general and students and young adults in particular. The brand offered casual and athletic footwear in comfortable and trendy designs. It competed with global brands like Nike, Adidas, and Puma by positioning itself as an accessible alternative to such brands.
Sparx adopted technologies like ReBounce to improve cushioning and breathable mesh for enhanced comfort. Furthermore, the brand used materials like EVA/TPR soles and breathable fabrics to blend comfort with durability. Over the years, Sparx expanded its portfolio beyond sports and running shoes by including sneakers, casual shoes, sandals, flip flops, and slippers.
Current Status
Sparx is a major contributor to the sales and revenues of Relaxo Footwears Limited which holds around 10% share in the Indian footwear market. The brand is available at over 50,000 multi-brand stores and 400 exclusive brand outlets across India. It is also present on e-commerce stores like Flipkart, Amazon, AJIO, and Myntra.
Sparx also exports to over 20 countries, including Southeast Asia, Middle East, and Africa. The brand forayed into premium segment in the year 2024 with the launch of its first experiential store at Vegas Mall in Delhi.
Future Outlook
Sparx is expected to become a Rs. 1000 crore brand in the coming years. To help achieve this milestone quickly, Relaxo Footwears Limited is expanding the production capacity of its manufacturing facility located at Bhiwadi. Sparx is seeking to boost its brand image through innovative designs, innovative technologies like air-cushion technology, and premium retail experiences.