No, Sansui is not an Indian company but a Japanese brand launched in the year 1947 as Sansui Electric Company Limited. However, in the present times, Sansui, while being a Japanese brand, has been licensed to various entities worldwide. The brand is primarily known for its audio-video and communications equipment, however its product lineup also include communications equipment, home appliances, and information equipment.
Sansui is renowned for its high-quality audio-visual equipment like speakers, receivers, amplifiers, televisions and others. In the 1960s and 70s, Sansui was a leading global brand in the audio-video industry. Following financial difficulties, Sansui was licensed to local manufacturers in various countries in the first decade of the 21st century.
| Detail | Info |
| Founded | 1947 |
| Founder | Kosaku Kikochi |
| Headquarters | Tokyo, Japan |
| CEO | Takeshi Nakamichi |
| Sector | Consumer electronics |
Company History
Sansui Electric Company Limited was established in the year 1947 at Tokyo in Japan. The company started operations by manufacturing transistors and other electrical components. In the year 1954, Sansui shifted to manufacturing audio equipment like high-fidelity amplifiers and radio receivers.
Sansui became a global brand in the audio market in the 1960s. Its stereos and amplifiers gained worldwide prominence among audio enthusiasts. In 1965, the company launched AU-series amplifiers, followed by a four-channel stereo, called Quadphonic Synthesizer QS1, in 1971. Sansui expanded to international markets like United States and Europe in the 1970s.
In the 1980s, Sansui diversified to visual equipment like televisions and VCRs. By the 1990s, Sansui was facing financial difficulties due to the advent of digital audio and home theatre systems, and competition from bigger electronic brands like Sony and Panasonic. Sansui filed for bankruptcy in 2001. The brand was subsequently licensed to multiple companies worldwide.
Current Status
Globally, Sansui brand is owned by Nimble Holdings. In India, Sansui brand is licensed by Jaina Group, a leading manufacturer of consumer electronics. In Japan, Sansui brand in licensed by Doshisha, a consumer electronics company, to manufacture certain products. In North America, Sansui is a part of Express LUCK Group.
Sansui’s current product ecosystem include smart televisions, washing machines, refrigerators, air conditioners and audio devices like speakers and earbuds.
Future Outlook
Sansui’s brand legacy is being leveraged while adapting to modern consumer needs. Jaina Group in India is focused on expanding manufacturing and distribution of Sansui products in the country, with the aim of achieving double-digit market share. Globally, the brand is focused on affordability and accessibility.
Sansui is also aiming to position itself as a top global brand in affordable high-quality electronics like OLED televisions.