Yes, Eureka Forbes is an Indian company. It is the most respected water filter brand in India as well as vacuum cleaners and home cleaning items. This company has been providing services to Indian households for several decades and has majorly focused on health and hygiene.
Eureka Forbes began its operation in India and has developed a wide component in India in terms of its products and customer support. The brand is associated with dependable home solutions by many individuals and it is growing further by providing new products. Its name has become a household word in India, and its extensive network of distribution gives easy access to customers all over.
Here is a quick overview of the company:
| Detail | Info |
| Founded | 1982 |
| Founder | Shapoorji Pallonji Group |
| Headquarters | Mumbai, Maharashtra, India |
| CEO | Pratik R Pota |
| Sector | Consumer Goods (Home Appliances) |
Company History
Eureka Forbes is an Indian manufacturer incorporated in 1982 as a unit of the Shapoorji Pallonji Group. The company started with the vacuum cleaners, then came the water purifiers, air purifiers and security solutions.
Over the years, Eureka Forbes became famous for its Aquaguard water purifiers, which became a symbol of safe drinking water in Indian homes. The company concentrated on direct sales and developed one of the biggest direct sales chains in the country. This method assisted it to align itself with customers and identify their needs.
Current Status
Eureka Forbes is a home appliances industry major player today in India. It is supplying its products to millions of customers both in the urban and rural sectors. The brand has a wide product portfolio and includes water purifiers, vacuum cleaners, air purifiers and health-related products. Eureka Forbes also enjoys great presence on the internet and associates itself with retail shops across the country.
It has thousands of service points in its network and is able to serve its customers fast. With Pratik R Pota as its CEO, the company is committed to quality, innovation, and customer satisfaction.
Future Outlook
Eureka Forbes would increase its market share through product innovation by diversifying into other products and enhancing product technology. The company seeks to provide solutions that are more environmental and energy conscious. It is also making investment in digital platforms to target younger customers who shop online.
Eureka Forbes can definitely be one of the dominant players in the Indian home appliances market even in the coming years due to the quality brand image and product innovation model.