No, Dove is not an Indian company. It is a personal care brand owned by Unilever, a British multinational consumer goods company. A wide range of products are marketed and sold under Dove brand. These include soaps, lotions, body washes, shampoos, cleansers, deodorants, conditioners and styling products. The brand caters to the personal care needs of diverse customers, including women, men, babies, adolescents and children.
Dove is present in more than 150 countries worldwide. Its products are widely known for their skin-friendly formulations. Dove is one of the largest brands of Unilever and features among the top global beauty and personal care brands. The brand was valued at $5.4 billion in the year 2024.
| Details | Info |
| Founded | 1957 |
| Founder | Lever Brothers |
| Headquarters | London, United Kingdom |
| CEO | Fabian Garcia |
| Sector | Personal Care |
Company History
Dove was founded in the year 1957 with the launch of Dove Beauty Bar by the Lever Brothers in the United States. The Dove Beauty Bar was a soap designed to be gentler on the skin and not leave soap scum rings. Dove remained a marginal player in the United States before Unilever relaunched it in the year 1979. By the year 1986, Dove had become the best-selling soap brand in the United States.
Unilever launched Dove in the European market in the year 1991. Thereafter, the brand expanded beyond soap to include new products like deodorants, facial cleansers and body lotions. Dove also entered over 80 countries in the 1990s. In the year 2010, Dove introduced men’s personal care products under Dove Men+Care.
Current Status
Dove is a leading personal care brand in the world, with a particularly strong presence in the United States, Canada, France, Germany and Italy. It contributes more than $5 billion in annual sales to Unilever. The brand has a large product portfolio, including soap bars, body washes, shampoos, conditioners and lotions.
Dove has introduced multiple innovative products in the market, such as sulphate-free shampoos, premium skincare-infused body washes, nutrient serums, plant milk hair cleansers and more. The brand is using 100% recycled plastic bottles in North America and Europe since the year 2019.
Future Outlook
Dove is likely to diversify into eco-friendly and wellness-focused products to position itself as an ideal brand especially for the young consumers. The brand is expected to strengthen its e-commerce presence through platforms like Amazon. Dove is likely to increase its sustainability initiatives like refilling options, recyclable packaging and others.
Dove is looking to boost its market share in Asia and Africa while maintaining its dominant presence in Europe and North America.