Yes, Crompton Greaves is an Indian company. With over 85 years of history behind it, the brand has established itself as a name that is trusted by consumers when it comes to consumer durables and lighting. Innovative sustainable solutions to enhance daily life are well known. The trump cards of Crompton Greaves are energy efficiency, modern technology and design for customer convenience.
Over the years, it has become one of the leading players in the Indian electrical appliances industry. Its products, including fans, lights, water heaters and pumps, reach millions of homes nationwide.
Innovation and Responsibility are the words the company lives by and they make it one of the leading brands that are becoming stronger in India and beyond.
Here is a quick overview of Crompton Greaves:
| Detail | Info |
| Founded | 1937 |
| Founder | Promeet Ghosh (CEO & MD), Kaleeswaran Arunachalam (CFO) |
| Headquarters | Mumbai, Maharashtra, India |
| CEO | Promeet Ghosh |
| Sector | Consumer Durables, Electricals & Lighting |
Company History
Crompton Greaves began its journey in 1937 under Cympton Parkinson Works Ltd. Over time, it established itself as a leader in consumer electronics. Eventually, the company grew into lighting, appliances and electronics.
In recent years, the consumer electrical business was firmly established as a new entity, pure play in the consumer sector, by virtue of its separation from Crompton Greaves Utility. A significant milestone was reached when a well known kitchen appliance company, Butterfly Gandhimathi Appliances became its subsidiary. Through this collaboration, Crompton was able to reach new markets and diversify its products.
Current Status
Today, Crompton Greaves is India’s leading consumer brand electrical house. Wide range of products are made available for brand marketing such as LED lamps, pumps, ceiling fans, water heaters, and kitchen appliances. Innovation is a strong component of the company and this is aided by the large innovation centre which employs over 165 professionals.
Corporate social responsibility is also integral to its operations, with key investments in renewable energy, water conservation, and recycling waste. Crompton is well established in both urban and rural markets.
Future Outlook
Crompton Greaves will enter the market with additional smart and connected appliances. It still invested in technology, energy-efficient and eco-friendly technology governments and practices and more. With the successful integration of Butterfly, the company is taking its aspiration for growth in the kitchen appliances segment forward.
Crompton is also looking to enhance its digital presence and online sales. Crompton Greaves is well-positioned for a bright future, with a focus on innovation, sustainability, and customer trust.