Yes, Cello is an Indian company. It is also a very famous brand in India which manufactures almost every household item, stationary and writing tool. Through the years, Cello has won itself the label of being a trusted brand name in Indian households due to quality, durability and affordable nature of its products.
The brand has been strongly associated with Indian customers when it comes to water bottles and their presence in kitchen pots, office supplies, and even pens. Its products are not only marketed in India, but also in most other countries. Cello is constantly expanding introducing new designs and upgrading its products to the customer demand.
Here is a quick overview of key facts about Cello:
| Detail | Info |
| Founded | 1967 |
| Founder | Ghisulal Rathod |
| Headquarters | Mumbai, Maharashtra, India |
| CEO | Pradeep Ghisulal Rathod |
| Sector | Consumer Goods (Household, Stationery, Plastics) |
Company History
Cello was introduced in 1967 with the manufacture of plastics household products by Ghisulal Rathod. The company became trendy in its new designs and quality. It subsequently diversified into production of pens, and stationeries making Cello a common household name in India.
However, the company expanded to produce a variety of items over the decades, in the categories of kitchenware, furniture, and thermoware. Cello also has a bigger presence in Europe, the stationery giant BIC purchasing a stake in the writing instruments of the group in 2015.
Current Status
Nowadays, Cello is among the biggest consumer goods brands in India. Its products can be found in millions of houses nationwide. The company delivers via online and offline retailing and has very modern manufacturing facilities. The range of Cello products consists of plastic containers, water bottles, furniture, pens, and markers, etc.
It has a high brand loyalty due to the affordable products which it makes for the consumer market and at the same time it also has long-lasting products. It also exports to more than 65 countries, which ensures its dominance in the international market.
Future Outlook
Cello will continue to increase both local and international presence. The company specializes in registering products that are environmentally friendly as well as launching new designs to draw the younger consumers. As more products with high quality in household and office are on demand, Cello wants to be top in terms of innovation and customer satisfaction.
With its wide distribution chain and brand image, it can be certain that it will keep on expanding in the following years. Cello has a bright future ahead since it is accommodating consumer preferences.