No, Boost is not an Indian Company. Boost is a popular nutritional brand owned by Nestlé, a global food and beverage giant based in Switzerland. Many people in India believe that Boost truly is Indian because the brand has been a household name for decades due to the presence of the brand and famous athletic support from many famous sportsmen such as Sachin Tendulkar and MS Dhoni.
In reality, Boost is Nestlé’s extensive product portfolio, and the brand continues to serve millions of Indian customers. The brand is emphatic on health, strength and energy and is one of the most trusted nutritional drinks in the country. Its strong connection with Indian sports has made Boost a cultural favourite despite the fact that its ownership lies outside India.
Here is a quick overview of Boost:
| Detail | Info |
| Founded | 1974 |
| Founder | Henri Nestlé |
| Headquarters | Vevey, Switzerland |
| CEO | Philipp Navratil |
| Sector | Nutritional Drinks, Food & Beverages |
Company History
Boost was first introduced in the 1970s under the HJ Heinz Company. The brand was soon popular for its chocolate-flavored energy drink, which appealed to both children and adults. Boost was later taken by Nestlé and the brand was introduced to new markets, including India.
Over time the brand associated itself with Indian cricket which contributed significantly towards its growth. Its tagline, “Boost is the secret of our energy” became iconic.
Current Status
Today, Boost is one of the most popular nutritional drinks brands in India. It consists of protein, minerals and vitamins that are useful for supporting an active lifestyle. Boost is a healthy, energetic energy drink for growing kids, athletes and families.
In India, Nestlé is making and selling Boost along with other brands like Milo, Nesquik, etc. The product is well-established across both the retail and online landscape, with millions of dedicated consumers.
Future Outlook
Boost plans to strengthen its footprint in India with more nutritional innovations. It is getting down to work on sustainability, improved packaging and new product variations to meet modern needs for health. With the support of Nestlé, the brand Boost will continue to grow in both urban and rural markets.
The brand’s goal is to engage with the new generation without breaking from its image of a brand driven by energy. The outlook of Boost for the future in India appears bright as more and more families are looking out for these trusted and favourite health drinks.