Yes, Bingo is an Indian company. It began with the dream of developing snacks that explore the diversity of Indian flavors and Indian snacking tradition. Since its inception, Bingo has since been specialized in making well-processed chips of the perfect crunch and fascinating taste.
The brand gained instant popularity among the Indian consumers due to its innovative flavours such as Masala Munch, Mad Angles and Tandoori Treat. Bingo is also known as a combination of local spices blended with the latest technique of snack making in the home and shop around India. This has assisted it to become one of the largest snack brands in the nation due to its close relationship with the Indian taste.
Here is a quick overview of Bingo:
| Detail | Info |
| Founded | 2007 |
| Founder | ITC Limited |
| Headquarters | Kolkata, India |
| CEO | ITC Limited |
| Sector | Packaged Snacks, Food & Beverages |
Company History
Bingo was launched in 1997 as a snack brand under ITC Limited. The business had the desire to produce chips and snacks which captured Indian flavors while maintaining high quality. Its initial product Bingo stood a good chance of becoming a household name as it was identified with unusual taste and texture.
The brand has also developed varieties of flavors and different kinds of chips to attract children, teenagers, and adults over the years. Its advertising plans, catchy slogans and new flavors made Bingo to shine in the competitive Indian snack.
Current Status
Bingo still has a presence in India today. Its products can be found in internet platforms, supermarkets or convenience stores. To appeal to the youths, Bingo keeps experimenting with new flavors and coming up with new packages. The brand concentrates on fresh products, handpicking potatoes, and spices.
Bingo is now one of the most well known snack brands in India with millions of loyal customers that provide a lot of strength to the food and beverages of ITC.
Future Outlook
Bingo will continue its growth in India and develop new product lines within the snack segment. The brand specializes in the fusion of traditional Indian flavors with modern snack innovation. It is also focused on healthier and greener packaging.
As the demand grows for fast and delicious snacks, Bingo is going to become the leader in the Indian market and attract new consumers. Its dedication towards flavor, quality and creativity makes sure that Bingo will continue to serve the snacks lovers in the near future.