Yes, Beardo is an Indian company founded in the year 2015. It operates under the ownership of Marico India Limited and is headquartered in Ahmedabad, Gujarat, India. The company specialises in men’s grooming and personal care products, including beard oils, beard waxes, beard washes, face washes, serums, soaps, hair growth oils, moisturisers, scrubs, body wash, perfumes and electronics like beard trimmers.
Beardo has a strong online presence through its own dedicated website and other online shopping platforms. The company has collaborated with multiple celebrities, such as Hrithik Roshan, Vicky Kaushal, Suneil Shetty, Aditya Roy Kapoor, Yash and Shaheed Kapoor, to promote its products. Beardo has become a popular men’s grooming brand in India.
| Details | Info |
| Founded | 2015 |
| Founder | Ashutosh Valani, Priyank Shah, Sameer Shah and Apoorva Ranjan Sharma |
| Headquarters | Ahmedabad, Gujarat, India |
| CEO | Sujot Malhotra |
| Sector | Men’s Grooming |
Company History
Beardo was founded in October 2015 by Ashutosh Valani, Priyank Shah, Sameer Shah and Apporva Ranjan Shah. The brand Beardo was launched under a parent company, Zed Lifestyle Private Limited. Beardo initially launched beard oils and beard washes in the Indian men’s grooming market. The signature product of the brand, Beardo Beard Oil, quickly gained traction among the consumers. Beardo took a digital-first approach by using platforms like Instagram and YouTube to market its products.
In the year 2016, Beardo expanded its product portfolio to include a wide selection of hair, body and styling products like beard waxes, beard balms, soaps, face washes and more. Beardo was acquired by an Indian FMCG Company, Marico India Limited, in the year 2017.
Current Status
Beardo is a wholly-owned subsidiary of Marico India limited. It has a robust distribution network in India, comprising of over 15,000 salons and premium stores across India. Furthermore, the brand has a strong presence in the e-commerce segment through its own dedicated shopping site and other platforms like Nykka, Flipkart, Amazon and Myntra.
Beardo is among the top brands in the Indian men’s grooming market. Its recent product launches include professional hair colour for men. The company is partnering with EasyCom for multi-warehouse management and real-time tracking to streamline supply chain operations and reduce shipping costs.
Future Outlook
Beardo’s revenues are likely to grow on the back of increasing awareness of personal grooming among men and the rising demands for premium products in this segment. The brand has already ventured into women’s grooming with the launch of fragrances, and is likely to diversify its product portfolio in women’s grooming.
Beardo is expected to explore international markets particularly in Asia and Middle East to diversify its revenue streams.