No, All Out is not an Indian company. It was founded as an Indian brand by Karamchand Appliances Private Limited. However, All Out is currently owned and managed by S.C. Johnson, an American multinational consumer goods company. The brand is handled by the Indian subsidiary of S.C. Johnson, Brillon Consumer Products Private Limited.
All Out is the pioneer of liquid vaporiser mosquito repellent in India. Apart from liquid vaporisers, the brand also offers multiple kinds repellent products to combat mosquitos and other insects. They include aerosol sprays, coils and card-based repellents. All Out primarily operates in the Indian market and is a popular brand in the country.
| Details | Info |
| Founded | 1990 |
| Founder | Naveen Arya, Bimal Arya and Anil Arya |
| Headquarters | Gurugram, Haryana, India |
| CEO | H. Fisk Johnson |
| Sector | Household insect repellents |
Company History
All Out was launched in the year 1990 by brothers Naveen, Anil and Bimal Arya under the ownership of their family-business, Karamchand Appliances Private Limited. The company introduced India’s first liquid vaporiser mosquito repellent under the brand name, All Out. All Out liquid vaporiser presented a highly suitable alternative to traditional coils used in India to control mosquitos.
All Out quickly gained traction due to the safe, effective and innovative nature of the brand’s plug-in liquid vaporiser technology. By the early 2000s, All Out had diversified into multiple variants of liquid vaporisers, sprays and other mosquito repellent products. In the year 2005, Karamchand Appliances Private Limited sold All Out brand to an American global consumer goods company, S.C. Johnson. Thus, All Out was added to S.C. Johnson’s brand portfolio, alongside Glade, Pledge and Raid.
All Out continued to operate in India under the ownership of S.C. Johnson. It launched multiple innovative formulations and devices like longer-lasting vaporisers and low-smoke solutions.
Current Status
All Out is a leading mosquito repellent brand in India, with its India operations headquartered in Gurugram under S.C. Johnson. The brand continues to offer multiple kinds of mosquito repellent products, including plug-in liquid vaporisers, aerosols, cards and coils. All Out’s major competitors are Mortein and Good Knight.
All Out is widely available in both rural and urban areas throughout India. It is a well-known brand in India and enjoys both trust and recognition among Indian consumers.
Future Outlook
All Out is expected to grow in the coming years, driven by an expanding urban middle class in India and increasing awareness of mosquito-borne diseases like dengue and malaria. The brand is likely to invest more in innovations like eco-friendly or natural ingredient-based repellents and smart mosquito repellent devices.