ICICI Direct (Neo plan) is part of ICICI Securities, one of India’s most trusted, bank-backed brokers. It offers a 3-in-1 account (bank + Demat + trading), which makes fund transfers and account management smooth.
If you face any issue—whether it’s trading, account queries, or technical problems—ICICI Direct provides multiple support channels for both resident and NRI customers.

1. ICICI Direct Customer Care Numbers (Resident Indians)
Main Customer Support
- 022 3355 1122
- 1860 123 1122
Working Hours
- Monday to Sunday
- 08:00 AM – 12:00 AM (Midnight)
Covers:
- Account queries
- Trading issues
- Technical support
2. Call & Trade Support (RI & NRI)
For urgent order placement when the app is not working.
Call & Trade Number
- 022 4133 0660
Timings
- Monday to Friday: 08:00 AM – 07:00 PM
- Commodity Trading: Up to 12:00 AM
3. NRI Customer Care
Dedicated support for NRI users.
Contact Number
- 022 3914 0422
Availability
- 24×7 Support
- (Operational cycle: 09:00 AM – 09:00 AM IST)
- nri@icicidirect.com
4. ICICI Direct Email ID
For general queries and documentation:
- helpdesk@icicidirect.com
Best for:
- Complaints
- Account-related documentation
- Follow-ups
5. International Toll-Free Numbers
For users outside India:
- USA: 18339651642
- UAE: 80001830040
- Singapore: 8001014621
- UK: 8000291679
- Australia: 1800976163
6. Head Office Address
ICICI Direct operates under ICICI Securities, headquartered in Mumbai.
Corporate Office
ICICI Securities
ICICI Venture House
Appasaheb Marathe Marg
Prabhadevi
Mumbai – 400025
Maharashtra, India
7. Tips for Faster Support
1. Call at the Right Time
- Early morning or late evening = less waiting
2. Keep Details Ready
- Client ID / Login ID
- Registered mobile number
- Order or transaction details
3. Use Call & Trade for Urgent Situations
- Especially if the app is not working
4. Prefer Email for Documentation
- Helps in tracking complaints
- Useful for escalations
5. Stay Alert
- ICICI Direct never asks for:
- OTP
- Password
- PIN
Avoid sharing sensitive details with unknown callers.
Final Thoughts
ICICI Direct Neo offers a strong, bank-backed support system with extended hours, making it reliable for both traders and investors. With multiple helplines, email support, and global access, users can resolve issues quickly—especially if they use the correct channel for their need.
For urgent trading matters, phone support is best. For detailed queries or complaints, email works more effectively.