Yes, Pigeon is an Indian company. It is a flagship brand of Stovekraft Limited, an Indian manufacturer of kitchen and home appliances founded in 1999 and headquartered in Bangalore, Karnataka, India. Stovekraft is one of India’s largest home and kitchen appliances company, marketing and selling its products under multiple brands, including Pigeon.
Pigeon offers a wide range of kitchen and home appliances, including pressure cookers, non-stick cookware, gas stoves, induction cooktops, auto-clean chimneys, ready-to-assemble modular kitchens, mixer grinders, electric kettles, toasters, OTGs and accessories like knives. The brand is known for its quality cookware and kitchen appliances which are available at affordable rates. Pigeon has a large customer base especially among the middle-income families in India.
| Details | Info |
| Founded | 1999 |
| Founder | Rajendra Gandhi |
| Headquarters | Bangalore, Karnataka, India |
| CEO | Rajiv Mehta |
| Sector | Cookware, Kitchen appliances |
Company History
Pigeon was launched in the year 1999 as a flagship brand of Stovekraft Limited, a company founded and owned by Rajendra Gandhi. The purpose of launching Pigeon was fulfiling the growing demand for high-quality affordable cookware and kitchen appliances in India. Pigeon’s early offerings were non-stick cookware and pressure cookers. The brand quickly gained a good reputation for its pressure cookers and non-stick cookware due to their compatibility with Indian cooking needs.
Pigeon expanded its product portfolio in the 2005-2010 period to include mixer grinders, gas stoves and small kitchen appliances like electric kettles. By the year 2010, Pigeon products had reached over 20 states in India. The brand launched its exclusive stores in the next two years. In the year 2014, Pigeon diversified to induction cooktops, followed by air fryers, OTGs and home utilities in 2018.
Current Status
Pigeon is present in 23 states in India and also exports its products to 12 countries. The brand’s distribution network features more than 75,000 dealers, over 600 distributors and more than 200 exclusive stores. Pigeon operates two manufacturing facilities in Bangalore, Karnataka, and Baddi, Himachal Pradesh.
Pigeon has a significant presence on e-commerce sites like Amazon, Flipkart and Jio Mart. The brand has long-standing strategic partnerships with Hindustan Petroleum and Indian Oil Corporation to improve its reach, especially in rural areas. Pigeon currently holds 12% market share in non-stick cookware and is a market leader in cooktops.
Future Outlook
Pigeon plans to open 25-30 new exclusive stores per quarter, while boosting its presence on e-commerce platforms. The brand is focusing on increasing its sales, particularly in Tier-2, 3 and 4 cities in India. Moreover, Pigeon is likely to expand its international presence beyond 12 countries through strategic partnerships.
Pigeon is expected to invest in innovations like IoT-enabled appliances, eco-friendly ceramic coatings, modular kitchen solutions and more.