Yes, Mivi is an Indian company. It is a consumer electronics company headquartered in Hyderabad, Telangana, India. Mivi specialises in designing and manufacturing audio products like speakers, sound bars and earbuds. Other products featuring in the brand’s portfolio include smart watches and mobile phone accessories like chargers and cables.
Mivi focuses on high-quality affordable products which are manufactured locally in India to specifically cater to the demands of the Indian consumers. The company has introduced multiple innovative products in the country, including AI-enabled earbuds, Dolby sound-enabled audio products and high-resolution audio-certified devices. Mivi offers 100% Made in India products without importing any product from abroad.
| Details | Info |
| Founded | 2015 |
| Founder | Vishwanath Kandula and Midhula Devabhaktuni |
| Headquarters | Hyderabad, Telangana, India |
| CEO | Vishwanath Kandula |
| Sector | Consumer electronics |
Company History
Mivi was established in the year 2015 by a couple, Vishwanath Kandula and Midhula Devabhaktuni, under the ownership of Seminole Electronics Private Limited. The company commenced operations by sourcing accessories like earphones and chargers from South Korea and China. In the 2018-19 period, Mivi expanded its portfolio to include Bluetooth earphones, speakers and cables. Its products were sold on e-commerce platforms like Flipkart and Amazon.
In the year 2020, Mivi established its own manufacturing facility and R&D centre in Hyderabad. The company launched its first Made in India product, ROAM 2 Bluetooth speaker, in December 2020. Initial focus of the company was manufacturing 80% components in India. 80% of the workforce in Mivi’s manufacturing facility were women.
Mivi ventured into sophisticated products like sound bars and smartwatches in the 2021-22 period. The company also introduced innovative products like TWS earbuds with advanced features like AI-enabled voice assistance and long battery life, during this period.
Current Status
Mivi is a growing Indian brand competing with established players in the consumer electronics market especially in the audio segment. Recent products launched by the company include Mivi Fort Q Series Sound Bars, Mivi SuperPods Opera, Mivi AI Buds TWS Earphones and Mivi DupPods Infinity.
Mivi has a strong online presence through its own dedicated online store and other online shopping sites like Flipkart and Amazon. The company mainly targets customers in 17-35 age group in Tier 1 cities.
Future Outlook
Mivi is expected to integrate AI across its product range, following successful integrations in audio products like earphones. The company is also likely to expand its product portfolio to include wearables, gaming devices and televisions. Furthermore, Mivi is seeking to use advanced sound technologies like LDAC and 3D soundstage in its audio products to compete with global brands.
Mivi is likely to scale up its manufacturing and R&D facility. The company is also seeking to set up a strong offline retail network across India.