Yes, Shopclues is an Indian company. It is a B2B and B2C online marketplace founded in the year 2011 as a subsidiary of Clues Network Private Limited. Shopclues offers a wide range of products like electronics, home and kitchen essentials, apparel, daily essentials and more. The platform lists both domestic and international brands.
Shopclues is mainly focused on targeting consumers in Tier-2 and Tier-3 cities in India. The platform is known for providing various kinds of products at affordable rates. Shopclues provides multiple payment options, including cash on delivery. In order to ensure reliability and trust, the platform employs advanced analytics, rigorous vendor approval process, and, marketing tools. Furthermore, Shopclues also integrates user-friendly features like deal notifications and social media sharing.
| Detail | Info |
| Founded | 2011 |
| Founder | Sanjay Sethi, Radhika Aggarwal, Sandeep Aggarwal |
| Headquarters | Gurugram, Haryana, India |
| CEO | Sanjay Sethi |
| Sector | E-commerce |
Company History
Shopclues was founded in July 2011 by Sanjay Sethi, Radhika Aggarwal, and Sandeep Aggarwal at Gurugram in Haryana with an additional office at Palo Alto, California. The aim behind establishing Shopclues was to empower the small and medium merchants in India, and provide affordable products to consumers residing in Tier-2 and Tier-3 cities in India.
Shopclues quickly gained traction among the consumers on the back of its diverse range of products and competitive prices. The company received $4-10 million in funding from Helion Ventures, Beenos, and Nexus Venture Partners in the year 2012. By the year 2013, Shopclues had grown its merchant network to over 100,000 with its product portfolio reaching millions. In the same year, Shopclues launched a Surety Program to guarantee product authenticity.
By 2014, Shopclues had covered 30,000 pincodes across India.
Current Status
Shopclues currently offers about 25 crore products across multiple categories like fashion, sports, home, kitchen, daily essentials and more. It has a merchant network of over 600,000 and ships its products to over 25,000 cities across India. 45% of the company’s sellers are based in Tier-2 and Tier-3 cities.
Shopclues earns 10-20% commissions on sales. The company has expanded its operations to North America and Europe. Shopclues faces intense competition from multiple e-commerce companies like Flipkart, Amazon, Myntra and others.
Future Outlook
Shopclues is focused on leveraging global markets through cross-border e-commerce. Furthermore, the company is aiming to expand its merchant network and product catalogue, improving affordability, and enhancing customer experience in order to compete effectively with rival e-commerce brands.
Shopclues is also likely to invest in AI tools for multiple functions like customer service automation, personalized recommendations, inventory management and more.