Yes, Wildcraft is an Indian company. It is an Indian outdoor and adventure gear company founded in the year 1998. Wildcraft designs, manufactures, and sells outdoor gear, clothing, footwear, and travel accessories. The company is known for its wide range of lightweight, weather-resistant, and multi-functional products that are especially suitable for adventure seekers.
Wildcraft operates through exclusive and multi-brand retail stores in both India and international markets. The company’s product portfolio includes rucksacks, backpacks, camping and hiking equipment, all-terrain footwear, travel cases, and personal protective equipment like hazmat suits and respirators. Wildcraft became one of the largest manufacturers of respirators and protective gear in India during the Covid-19 pandemic.
| Details | Info |
| Founded | 1998 |
| Founder | Gaurav Dublish, Siddharth Sood |
| Headquarters | Bangalore, Karnataka, India |
| CEO | Gaurav Dublish, Siddharth Sood |
| Sector | Retail, Outdoor Gear, Apparel, Footwear |
Company History
Wildcraft was founded in the year 1998 by Gaurav Dublish and Siddharth Sood. The company commenced operations by manufacturing outdoor equipment like dome tents. Wildcraft ventured into backpacks and camping gear in the 2000s. The brand gained a reputation among consumers for its durable and lightweight products.
In the year 2014, Wildcraft expanded its product lineup to more kinds of outdoor gear like clothing and footwear. The company ventured into technical outdoor clothing in the year 2015, followed by its entry into the performance footwear market through the launch of all-terrain footwear for rugged terrain in the year 2017. Wildcraft launched an innovative line of travel cases and travel accessories in 2019.
Wildcraft developed a 90-liter technical rucksack for the Indian Army in the 2015-2018 period. The company started supplying the same to the Indian Army from 2020 onwards. During the Covid-19 pandemic in 2020, Wildcraft commenced manufacturing personal protective equipment, and became the largest Indian supplier of PPE.
Current Status
Wildcraft has its own network of over 200 exclusive stores in India, and is also present in more than 5000 multi-brand retail stores across the country. Furthermore, the company exports its products to international markets like Middle East and South Asia. Wildcraft is adding 20-30 stores each year.
Wildcraft has invested in a new greenfield warehouse to boost the efficiency of its supply chain and logistics.
Future Outlook
Wildcraft is looking to expand its reach to tier-2 and tier-3 cities in India. The company is also focusing on expanding its penetration in international markets, and strengthen its international distribution network. Wildcraft is expected to increase its online presence through partnerships with e-commerce platforms especially in India and UAE.
Wildcraft is likely to take sustainability initiatives, such as adopting eco-friendly materials, in order to cater to the environmentally-conscious consumers.