No, Redmi is not an Indian company but a subsidiary of Xiaomi Corporation, a Chinese multinational consumer electronics manufacturer based in Beijing. Initially established as a sub-brand of Xiaomi in 2013, Redmi became a separate brand in the year 2019. Redmi is known for its entry-level and mid-range devices which were earlier produced by Xiaomi.
Redmi specializes in affordable smartphones, such as Redmi Note Series. Apart from smartphones, the company also manufactures laptops, notebooks, wearables, smart televisions, and power banks. Redmi uses cost-effective components to offer competitive price while retaining high-end features. The devices manufactured by Redmi run Xiaomi’s HyperOS on Android.
| Detail | Info |
| Founded | 2013 |
| Founder | Lei Jun |
| Headquarters | Beijing, China |
| CEO | Thomas Wang |
| Sector | Consumer electronics |
Company History
Redmi was launched in July 2013 as a budget smartphone brand under Xiaomi Corporation. The first device was launched via Xiaomi’s website. Redmi was first released in the global market in early 2014 with the company claiming that its smartphones were sold out within 8 minutes of release in Singapore. By the second quarter of 2014, Redmi had achieved a share of 14% in the Chinese smartphone market, overtaking Samsung.
Redmi Note 3 featuring a MediaTek Helio X10 Processor was launched in November 2015. Snapdragon variant of the phone was released in the same year. In the year 2016, Redmi launched Redmi 4, followed by Redmi 4x, Redmi 5, and Redmi 5 Plus in 2017. Redmi became a separate sub-brand under Xiaomi in January 2019.
Redmi ventured into 5G devices with the launch of Redmi 10X Series in 2020, followed by Redmi A Series in 2022.
Current Status
Redmi is a significant contributor to Xiaomi’s share in the global smartphone market which stood at 11.9% in 2024. Affordable Redmi models like Note Series make up a large volume of Xiaomi’s global shipments. Redmi devices are sold in over 80 countries and regions. India is a major market for Redmi devices with 99% of them assembled in the country.
Redmi launched Redmi A4 5G smartphone in India in April 2025. This was followed by the launch of Redmi Note 14 SE 5G in July 2025.
Future Outlook
Redmi’s upcoming smartphone lineup include Redmi K80 Pro, Redmi Note 15 Pro Plus, and Redmi A3 Pro. The upcoming smartphone models are likely to feature Leica co-engineered optics which enhances camera capabilities along with high-resolution displays. Furthermore, Redmi’s new laptop models are likely to feature AI capabilities and OLED displays.
Redmi is likely to increase its market presence in Europe and Middle East, while maintaining its market share in India and Latin America.